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In 91.45% of them, PMax served on terms with text identical to a Search keyword.

Is Performance Max Worth It? When It Pays, When It Cannibalizes

The PMax dashboard often shows a high ROAS. The question that matters is how much of that revenue would happen without it. We show what aggregate account studies measure and how to measure it in your own account.

Paid media and performanceOct 27, 202611 min

York Tech

6.6%

The global median landing page conversion rate is 6.6%; in Brazil, the median B2B site converts at 2.53%.

B2B landing pages: the elements that move conversion most

Three elements explain much of the gap between a B2B landing page that generates leads and one that only collects visits. What the research measures for each, what to change in the template and in what order to test.

Websites, UX and conversionOct 23, 20267 min

York Brand

20%

The cases that cost dearly, like Tropicana, which lost 20% of sales, threw away what buyers used to find the product.

Rebranding: when to change your brand and how to measure it

A rebrand is justified when strategy has changed and the current brand can't carry the change. The public cases that cost dearly, the before-and-after metrics, and the baseline you need before launch.

Brand and positioningOct 22, 20268 min

York Tech

96%

In WebAIM's global analysis, those six types add up to 96% of all detected errors.

Web accessibility: the six errors almost every website makes

The yearly scan of the top one million home pages keeps finding the same six errors. Here is the fix for each, and where automated testing stops.

Websites, UX and conversionOct 21, 20266 min

York Growth

61.7%

Semrush found that 61.7% of citations never mention the brand by name.

GEO: How to Get Your Company Cited in AI Answers

In ChatGPT and Google's AI answers, showing up as a source and showing up by name are two different outcomes. What the AI citation studies show, and how to track both with a prompt panel for your category.

Search and AI answersOct 20, 20269 min

York Play

52%

On Wistia, videos under 1 minute average a 52% engagement rate.

Ideal B2B video length: what the data shows

Short videos get watched in larger proportion, but they convert less. What Wistia, Vidyard and LinkedIn measured on length and format, and how to find the right cut in your own video's retention curve.

Content and videoOct 14, 20267 min

York Brand

60/40

The 60/40 rule comes from The Long and the Short of It, Les Binet and Peter Field's study for the IPA, which analyzed…

Brand or performance? The 60/40 rule and your budget split

The 60/40 rule came out of nearly a thousand UK campaigns, and it shifts with category, brand stage and sales model. What the research shows, plus a method for landing on your own split.

Brand and positioningOct 14, 20267 min

York Growth

8%

Pew Research Center saw clicks on 8% of visits with an AI summary, versus 15% without one.

Do AI Overviews Cut Clicks? How to Measure It in Search Console

The 2025 studies show fewer clicks when Google shows an AI Overview. What each one measured, where each one falls short, and how to run the same math on your own site data.

Search and AI answersOct 14, 20267 min

York Tech

31%

In an A/B test, Vodafone improved LCP by 31% and sold 8% more; Brazilian housing platform QuintoAndar cut INP by 80%…

Core Web Vitals and conversions: what measured cases show

Site speed moves conversions, and public case studies measure by how much. The LCP, INP and CLS thresholds, what Vodafone, QuintoAndar and Renault gained, and where to start fixing.

Websites, UX and conversionOct 14, 20266 min