https://york.digital/en/blog/Analysis from the people who do the work. The whole method — and a source for every number.enhttps://york.digital/en/blog/is-performance-max-worth-it-when-it-pays-when-it-cannibalizes/https://york.digital/en/blog/is-performance-max-worth-it-when-it-pays-when-it-cannibalizes/Tue, 27 Oct 2026 09:05:01 -0300The PMax dashboard often shows a high ROAS. The question that matters is how much of that revenue would happen without it. We show what aggregate account studies measure and how to measure it in your own account.https://york.digital/en/blog/b2b-landing-pages-elements-that-move-conversion-most/https://york.digital/en/blog/b2b-landing-pages-elements-that-move-conversion-most/Fri, 23 Oct 2026 09:05:02 -0300Three elements explain much of the gap between a B2B landing page that generates leads and one that only collects visits. What the research measures for each, what to change in the template and in what order to test.https://york.digital/en/blog/rebranding-when-change-your-brand-how-measure-it/https://york.digital/en/blog/rebranding-when-change-your-brand-how-measure-it/Thu, 22 Oct 2026 09:05:01 -0300A rebrand is justified when strategy has changed and the current brand can't carry the change. The public cases that cost dearly, the before-and-after metrics, and the baseline you need before launch.https://york.digital/en/blog/web-accessibility-six-errors-almost-every-website-makes/https://york.digital/en/blog/web-accessibility-six-errors-almost-every-website-makes/Wed, 21 Oct 2026 09:05:02 -0300The yearly scan of the top one million home pages keeps finding the same six errors. Here is the fix for each, and where automated testing stops.https://york.digital/en/blog/geo-how-get-your-company-cited-ai-answers/https://york.digital/en/blog/geo-how-get-your-company-cited-ai-answers/Tue, 20 Oct 2026 09:05:02 -0300In ChatGPT and Google's AI answers, showing up as a source and showing up by name are two different outcomes. What the AI citation studies show, and how to track both with a prompt panel for your category.https://york.digital/en/blog/ideal-b2b-video-length-what-data-shows/https://york.digital/en/blog/ideal-b2b-video-length-what-data-shows/Wed, 14 Oct 2026 16:06:18 -0300Short videos get watched in larger proportion, but they convert less. What Wistia, Vidyard and LinkedIn measured on length and format, and how to find the right cut in your own video's retention curve.https://york.digital/en/blog/brand-or-performance-60-40-rule-your-budget-split/https://york.digital/en/blog/brand-or-performance-60-40-rule-your-budget-split/Wed, 14 Oct 2026 16:06:14 -0300The 60/40 rule came out of nearly a thousand UK campaigns, and it shifts with category, brand stage and sales model. What the research shows, plus a method for landing on your own split.https://york.digital/en/blog/ai-overviews-cut-clicks-how-measure-it-search-console/https://york.digital/en/blog/ai-overviews-cut-clicks-how-measure-it-search-console/Wed, 14 Oct 2026 16:06:08 -0300The 2025 studies show fewer clicks when Google shows an AI Overview. What each one measured, where each one falls short, and how to run the same math on your own site data.https://york.digital/en/blog/core-web-vitals-conversions-what-measured-cases-show/https://york.digital/en/blog/core-web-vitals-conversions-what-measured-cases-show/Wed, 14 Oct 2026 09:05:02 -0300Site speed moves conversions, and public case studies measure by how much. The LCP, INP and CLS thresholds, what Vodafone, QuintoAndar and Renault gained, and where to start fixing.